Introducing... LanguageTrak®

Get Timely Alerts On Emerging Language Trends in Your Market Areas... Before Your Competitors Do


Language Line Services, the global leader in telephone interpreting, accumulates a mountain of demographic and geographic data... every day.

Through 3-way conference calls -- between our clients, their limited English speaking customers and our interpreters -- we have access to mounds of immediate language trend data throughout North America.

We constantly analyze this data to anticipate the language interpretation needs of our 20,000 clients. 

It helps us to ensure we have the right number of available interpreters, in the right languages, at the right times for our customers.


Soon You Can Learn What We Learn Through LanguageTrak®

The most recent demographic and language-need data we use to keep our company at the top of its industry will soon be available to you and your organization. 

Language Line Services' LanguageTrak® is the first ever subscription-based service to help you quickly identify ethnic sales opportunities geographically.


Imagine knowing first hand which languages are growing within your market areas

Imagine accessing timely and reliable information that explains in plain English just how quickly and where certain communities of limited English speakers are emerging.

And when you and your salespeople can effectively communicate with those ethnic communities.


What could you do with such LanguageTrak® information?

  • You could create in-language sales and advertising programs for each market?
  • You might distribute brochures to those ethnic communities in their own languages?
  • You could effectively run targeted advertising messages in community newspapers and radio stations?
  • And, you could develop specialized promotional materials for your sales reps and retail locations?

Soon, through LanguageTrak, you will have the timely knowledge to do much more at a decided competitive advantage to your organization.


Just Look at What Happened in Atlanta

Between 2006 and 2007, the demand for Haitian Creole language interpretation increased by 560 percent from businesses based in the Atlanta Metropolitan area.

Atlanta-area businesses that were aware of this population surge got a head start on penetrating a new market of potential customers.


Who Will Benefit by Subscribing to LanguageTrak? 

  • A community, regional or national bank planning promotions by cultural community
  • An auto/home/life insurance firm preparing radio, print and TV advertising
  • A telecommunications company deciding where their next retail stores will be placed

Actually, any organization like yours that is planning to communicate with thousands, perhaps millions, of limited English speaking consumers before your competitors can will benefit from using LanguageTrak.


“LanguageTrak will allow AT&T to be proactive to the meet the growing needs of our diverse customer base and tailor service offers for our limited English speaking customers.

“If we can anticipate a language trend, we can be first to provide in-language support and communication services that are linguistically and culturally appropriate.”

Jody C. Garcia, Vice President of AT&T Diverse Channels.


The variety of languages spoken in the U.S. today makes it virtually impossible for you to stay on top of new language needs

Having LanguageTrak’s accurate and timely information on customer language needs as they emerge, and ahead of your competitors, can be invaluable to your sales organization.

As a LanguageTrak subscriber, you will be the first to receive information on new limited English speaking populations, enabling you to communicate with a potential new market of consumers before competitors do.


Learn more about LanguageTrak® now

Write to or call Greg Marshall at 1-866-862-5530.