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Language Line Services Launches LanguageTrak^®

Provides Real Time Alerts On Emerging Language Trends

MONTEREY, CA – (January 23, 2008) –    Language Line Services, the leading provider of interpretation services, today launched LanguageTrak®, a first-of-its-kind service that provides real-time demographic information on emerging language trends for more than 175 languages nationwide. 

LanguageTrak will alert subscribers including banks, utilities, government organizations, hospitals, telephone, insurance, and other business service providers about changes to the language interpretation needs of their communities, as they happen, so they can prepare to best serve them.

“The variety of languages spoken in the U.S. makes it virtually impossible for businesses and organizations serving our country’s growing population of limited English speakers to stay on top of new language needs,” said Provenzano. “Having LanguageTrak’s accurate and timely information on customer language needs as they emerge, and ahead of competitors, is invaluable.”

For example, Provenzano, noted that from 2006 to 2007 the demand for Haitian Creole language support increased by 560 percent from  businesses based in the Atlanta Metro area. “Atlanta-area businesses that were aware of this population surge got a head start on penetrating a new market of potential customers,” added Provenzano.

Language Line Services provides interpretation services to nearly 90 percent of the nation’s 911 call centers and more than 75 percent of Fortune 500 companies. 

With more than 25 years of historical language trend data and analysis, Language Line Services is able to track surges in the demand for a particular language within a geographic area and the company is often the first to identify emerging communities of non-English speaking individuals.

Utilizing the same leading edge technology the company relies on to update its own language request databases, Language Line Services will provide LanguageTrak subscribers with real time electronic updates regarding the changing language needs of the communities they serve.  As a result, LanguageTrak subscribers will be the first to receive information on new limited-English speaking populations, enabling them to prepare a plan to communicate with a potential new market of consumers before competitors, or to hire new interpretation staff before an unanticipated need for language services arises.

“LanguageTrak will allow AT&T to be proactive to the meet the growing needs of our diverse customer base and tailor service offers for our limited English speaking customers,” said Jody C. Garcia, Vice President of AT&T Diverse Channels. “If we can anticipate a language trend, we can be first to provide in-language support and communication services that are linguistically and culturally appropriate.”

“From supporting changing customer demographics, to maximizing multicultural marketing ROI by knowing exactly what regions to invest in,  the real time data provided by LanguageTrak will give our customers a major edge over their competitors,” added Provenzano.

For more information on LanguageTrak®, or to subscribe to the service, please write to languagetrak@languageline.com or contact Greg Marshall at 1-866-862-5530.

About Language Line Services

Language Line Services, the world’s leading provider of language-based services, is a trusted partner to thousands of organizations throughout the United States, Canada and the United Kingdom whose focus is to effectively serve the rapidly expanding market of limited English speakers. The company delivers a dynamic suite of solutions spanning phone and video interpretation, document translation, interactive software-based translation, and interpreter training and certification programs, enabling clients to communicate with customers in their preferred language. Through its leading-edge technology infrastructure, Language Line Services delivers support for over 175 unique languages to its industry-leading portfolio of clients across markets including healthcare, financial services, government, telecom, packaged goods, insurance services, travel, and more. For information on how Language Line Services is helping clients achieve their strategic multi-cultural marketing and regulatory compliance objectives, please call 1-800-752-6096 or visit http://www.LanguageLine.com.

Visit LanguageTrak® for more information