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How Do You Serve Your Hispanic Customers?
Once you read this study you may be making some changes at your organization.
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Are your Spanish-speaking customers happy with your service?
How do you know?
It’s easy for English-speaking customers to let you know when there’s a problem. They just call, write or walk in your door.
But what about your customers who speak only Spanish? Do you provide the same level of excellent service to them? Do you speak their language?
If not, you need to read this first-ever “Hispanic Rage Study” detailing customer care experiences among U.S. Hispanics
This study proves there’s a big difference...
...between how English- and Spanish-speaking customers. respond to poor service! How so?
- 90% of Spanish speakers who had a product or service problem felt rage, meaning they were “extremely or very frustrated” with the problem they faced and how their complaints were handled. By comparison, 70% of English speakers experience rage.
- Spanish speakers are three times more likely than English speakers to contact the media or seek revenge through litigation.
- Spanish speakers had to spend twice as much time complaining to resolve a problem than did English speakers.
- Spanish-speaking consumers would buy significantly more products/services from companies that make it easy to communicate in Spanish.
Conceived and Sponsored by Language Line Services…
...and conducted by the Customer Care Measurement & Consulting Group (CCMC), this new study is the Hispanic equivalent of CCMC’s English-language study they’ve conducted for the past three years, the study that has become the gold standard in measuring customer care experience.
The 2007 Hispanic Customer Rage Survey will tell you...
- What product/service categories have generated the most problems?
- What are the most common causes of rage?
- What remedies are consumers looking for and what do they most often get?
- What non-monetary remedies can you put into place to soothe a frustrated Spanish-speaking customer?
- What is the impact of rage on a company’s brand or sales?
- What are the benefits of making it easy to do business in Spanish?
- Demographic details income, age, language usage, etc.
Get your own copy of the “Hispanic Customer Rage” executive summary today
Just complete the quick form below and, right away, we’ll send you the 8-page summary.
We’ll then get back to you so you can have the full “Hispanic Customer Rage” Survey.
Hispanic Americans will soon represent $1 trillion in buying power. Don’t allow your organization’s lack of communicating in Spanish keep you from earning your share.
