Transcreation Remains Vital for Global Brands in the Age of AI

When it comes to connecting across cultures with authenticity and emotional depth, even the most advanced AI tools still fall short.

How do you ensure your brand voice resonates globally without sounding robotic?

What happens when your message relies on cultural nuance, humor, or tone, which are things machines still struggle to grasp?

The answer lies in transcreation.

Join us August 20 for our webinar “Transcreation in the World of AI”, when two experts — Dr. Alicia Chabert, Professor of English and Translation at Universitat Jaume I, and Felix Ustorf, Head of Translation Services at LanguageLine — will unpack how transcreation and AI can coexist, and where human creativity remains irreplaceable.

In this session, you'll learn:

• The essential role of transcreation in global branding
• Why transcreation is still vital in an AI-first content strategy
• Where machine translation hits its limits and what to do next
• How international brands can maintain emotional impact and cultural relevance
• Practical takeaways from real-world scenarios

Stick around for a lively Q&A with our panelists. You’ll have the opportunity to ask questions and dive deeper into the topic of transcreation.

Whether you're a marketer, content strategist, localization leader, or language professional, this session will give you fresh insight into the future of global messaging, and the critical role humans still play in making it meaningful.

August 20, 2025
9am PT / 12pm ET / 5pm BST
Register now to join the conversation

This webinar is designed to be inclusive and accessible. An ASL interpreter will be present to ensure all attendees can fully engage in the discussion.