Transform Complex Documents with Plain Language Simplification
- Simplify forms, policies, manuals, and digital content
- Microsimplification for high-impact documents
- Macrosimplification® for entire communication systems
- Reduce confusion, calls, and redundant content
- Improve compliance and readability standards
- Enhance customer trust, satisfaction, and engagement
MACROSIMPLIFICATION®
Simplify an entire document system
MACROSIMPLIFICATION®
How to tell if you need it
Talk to a representative about Macrosimplification if your organisation struggles with:
- Outdated, inconsistent information
- Redundant and excessive content
- Difficulty reaching specific audiences
- Confusing communications that lead to customer calls
- A lack of effective governance and quality control
MACROSIMPLIFICATION®
Tackle hundreds of documents at once
- Streamline large printed and digital communications systems
- Revamp complex content for clarity and ease of use
- Right-size document/content libraries
- Boost communication processes efficiency and effectiveness
Microsimplification
Simplify select communications
Microsimplification is especially useful for organisations offering complex services such as insurance, financial services or medical care. Simplifying a form, bill or highly visible brochure can have a disproportionate impact on your customer experience, outcomes and costs.
MICROSIMPLIFICATION
Improve readability, understanding and action
Microsimplification is invaluable for any organisation wanting to reach the broadest audience possible and get the most from their communication efforts and expenditure. The process includes:
- Content analysis and recommendations for improvement
- Removal of unnecessary and excessive information
- Use of plain English for key messaging and core information
- Creation of new copy that’s appealing and easy to read and use
THE ROI OF PLAIN LANGUAGE SERVICES
Deliver a better customer experience
Whether you tackle all or some communications, Clarity services can dramatically increase their effectiveness. Simple, clear and engaging content has a greater chance of converting prospects into customers and retaining them by building their trust, loyalty and willingness to recommend your brand over time.
Save money and meet compliance standards
Clarity projects can pay for themselves with increased quality and reduced translation, production, printing and other costs. By improving customer and employee satisfaction, they can help with retention and lower acquisition costs. Moreover, plain language can help you comply with government and other language compliance laws and standards.
