What is Simplification?
Simplification is both a philosophical approach to communications and an objective, tested methodology. It is at the heart of everything LanguageLine Clarity does and is evident in what we bring to every project:
- Analytical thinking
- Clear, concise writing (in plain English)
- Minimal graphics
Studies consistently show that customers appreciate and respond to simple, direct communications. When they understand what you are saying the first time, they are likely to remember their experience with your company or organization and return for more. This is the kind of brand loyalty Clarity can help you achieve
Clarity simplifies both individual documents and entire communication systems. When we streamline individual documents, our service is called Microsimplification. When we simplify an entire system of communications, it is called Macrosimplification®. The latter is a trademarked, registered process only offered by LanguageLine Solutions.
Microsimplification: What it does
Microsimplification includes these three processes:
- Content analysis and purging of non-core information
- Plain English writing of core information
- Design of new, clear copy for visual appeal and ease of use
Microsimplification: Why it matters
Even though it deals with a single communication, Microsimplification is an invaluable service for any organization. But it is especially useful for organizations offering complex services like insurance, financial services, or medical care. A single document like a form, bill, or marketing brochure may be highly visible and have an outsized impact on an organization’s outcomes and costs. Microsimplifying marketing documents in particular can be incredibly impactful. Simple, clear materials tend to convert prospects into customers effectively and efficiently and ensure their retention over the long term.