Banks and other financial institutions are eager to capture immigrant and non-English-speaking market share. This audience has home-ownership aspirations and is growing much faster than the English-speaking market share.
They also seek to engage with unbanked consumers who do not have experience using traditional banking and lending. Additionally, they want to reach consumers who may be intimidated by big banks that seemingly do not market to their culture. And they are seeking to accomplish all this while migrating to the digital frontier.
Accomplishing this requires working with a sophisticated language-services partner to assist with financial translation.