Multilingual customers are the future.
Financial consumers have become more culturally and ethnically varied. More than 65 million US residents—or 20 percent of the population—speak a language other than English at home. Though economically powerful, these people have historically had difficulty accessing financial products and services.
Banks and other financial services providers are seizing an enormous opportunity by removing barriers and unlocking their industry for limited-English speakers.
In this e-book, you will learn:
- How "financial security" is defined in different cultures.
- Four key strategies for reaching limited-English speaking consumers.
- How some of North America's most formidable institutions have experienced success in reaching out to this audience.
- The nuances of these emerging multilingual audiences.
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